Fake news, and for that matter, real news, in the current
environment has become what Chaim Perelman and Luci Olbrechts-Tyteca call
“pseudo-logic.” Don’t be fooled by that term. Pseudo-logic doesn’t mean
illogical. It means an argument that draws its persuasive strength from having
a structure that resembles logic. How does that work with fake news?
It works because fake news does not seek to persuade, but to
“increase the adherence” (another Perlamand and Olbrechts-Tyteca term) to
beliefs already held. In the case of fake news, the news item its comfortably
within a world view already held so strongly that the audience believes that
world view is realty, not simply an interpretation of reality. Thus, a
syllogism (of sorts) is formed.
P1: My world view is reality
P2: This news confirms with reality
C: Therefore, this news is fact
Notice that in this construction, no evidence, data, proof
is required. In fact, any data contrary to the major premise can be ignored
because it violates the syllogism.
Anyone who has taken Logic 101 can point out the fallacy in
this syllogism. Structurally, it is a tautology. More importantly, P1 (in Spinoza
the “axioms”; P2 are his propositions) needs to be internally provable. In this
neo-syllogism, P1 one is actually a proposition because it requires external
proof, in other words, it has the same problem natural religion has in Hume’s “Dialogues
Concerning Natural Religion.”
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